We Refuse to Accept “Normal” Shrinkage in Streetwear,
Most brands call 3-5% shrinkage “acceptable.”
We call it lazy design.
Let’s get real:
You buy a premium tee. You love it.
You wash it once, twice, and suddenly, it fits like it’s auditioning for a new role as your younger brother’s gym rag.
Annoying? Understatement.
At Third Society, we’re done settling for “good enough.”
We don’t do “acceptable.”
We do obsessive.
Here’s the Shrinkage Truth No One Tells You
Most streetwear brands buy stock fabric, print some hype, and send you on your way. The dirty secret? 3–5% shrinkage is “industry standard.”
Translation: Your fit is basically a lottery ticket, sometimes you win, mostly you don’t.
We thought: Why build a brand just to accept the same old flaws?
So we did what other brands won’t:
We obsessed over fabric.
We ran tests (again, and again, and again).
We sent our tees to labs, not just influencers.
And we refused to stop until shrinkage was less than 1%. That’s not a typo. Less. Than. One.
What Does This Mean for You?
• No more guessing if your tee will survive laundry day
• No more “maybe if I air-dry it, it’ll stay the same”
• No more paying for clothes that can’t keep up
Third Society tees keep their shape, fit, and attitude. Wear after wear, wash after wash
Why Does This Matter?
Because you’re not basic, and neither are we.
If you want disposable streetwear, there’s a mall for that.
If you want streetwear that respects your money, your taste, and your time—you just found your people.
Final Word
Less than 1% shrinkage.
Lab tested. Zero compromises.
Because at Third Society, we don’t just make apparel.
We build what we want to wear, and we don’t settle for “good enough.”
Welcome to the anti-shrinkage movement.
Let’s stitch a new standard together.
